Custom Brochure Printing in South Jersey

A well-designed brochure does something a business card or flyer can’t — it gives your audience room to learn. Multiple panels, folded and organized, let you tell your story, showcase your services, and make a case for your business in a format people can hold onto, share, and reference long after the conversation ends.

Bellia prints custom brochures in full color on premium text and cover stocks in three flat sizes, with seven fold options ranging from a simple half fold to multi-panel specialty folds. Whether you're handing them out at a trade show, displaying them in your office, preparing folded self-mailers, or mailing them to prospects, a professionally printed brochure helps organize your message and make a lasting impression.

Not sure where to begin? Bellia offers free production templates for every brochure size and fold style. Each template includes bleed, trim, safe area, and fold guides to help you build your artwork correctly before uploading your files.

Based in Woodbury, NJ, Bellia has been helping South Jersey businesses communicate their value since 1973.

What Brochures Are Used For

  • Business & service overviews — introduce your company, services, and team to new prospects
  • Real estate — property listings, neighborhood guides, and agent introduction pieces
  • Healthcare & medical practices — patient education, service descriptions, and new patient welcome materials
  • Restaurants & hospitality — menus, catering packages, and event venue information
  • Trade shows & events — detailed handouts that go beyond what a business card can convey
  • Churches & faith communities — program overviews, campaign materials, event guides, and donor information
  • Nonprofits & community organizations — campaign materials, event guides, and donor information
  • K–12 schools & districts — admissions materials, program guides, and campus information
  • Colleges & universities — admissions materials, program guides, and campus information
  • Retail & product promotions — seasonal campaigns, new product launches, and sale announcements
  • Direct mail campaigns — folded brochures and self-mailers with mailing list processing, variable recipient addressing, postal preparation, and mailing services.

Brochures for Direct Mail

Many brochures can also be used as folded self-mailers for marketing campaigns, announcements, and customer communications. Bellia can process your mailing list, apply variable recipient addressing, prepare brochures according to USPS mailing requirements, apply wafer seals or tabs when required, and deliver your mailing to the USPS. If you're planning a direct mail campaign, we'll help determine the best brochure size, fold style, paper stock, mailing format, and postal strategy for your project.

Which Brochure Fold Should I Choose?

Every fold creates a different reading experience. Whether you're introducing your business, walking customers through a process, or showcasing products, choosing the right fold helps organize your message and makes it easier to read.

Half Fold

Best for: Menus, event programs, presentations, and product sheets.

Creates a simple book-style brochure with four pages that are easy to read and organize.

Trifold (Letter Fold)

Best for: Company brochures, service guides, menus, and direct mail.

The most familiar brochure format. Three panels fold inward to create six organized sections for presenting information in a clear sequence.

Z-Fold

Best for: Maps, timelines, comparisons, and step-by-step guides.

The panels fold in alternating directions to form a Z shape, allowing each section to open independently.

Gate Fold

Best for: Luxury products, real estate, architecture, and dramatic presentations.

Two outer panels open toward the center to reveal a larger interior section for maximum visual impact.

Parallel Fold

Best for: Product catalogs, price lists, travel guides, and information-heavy brochures.

The sheet folds in half and then folds again in the same direction, creating a compact brochure with additional panels.

Accordion & Barrel Folds

Best for: Event schedules, instructional guides, directories, maps, and specialty marketing pieces.

Accordion folds alternate direction like a fan, while barrel folds roll inward one panel over another. Both provide additional panels for longer or sequential content.

Not sure which fold is right? Bellia can recommend the best brochure size, paper stock, and fold for your project.

Ready to design your brochure?

Download the production template for your brochure size and fold type. Every template includes bleed, trim, safe area, and fold guides to help ensure accurate panel placement before you upload your artwork.

View Brochure Templates

MATERIALS & SPECS

Brochure Specifications

Sizes & Fold Options

Flat Size Available Folds
8.5" × 11" Accordion, Barrel, Trifold, Gate, Half, Parallel, and Z-Fold
8.5" × 14" Accordion, Barrel, Trifold, Gate, Half, Parallel, and Z-Fold
11" × 17" Accordion, Barrel, Trifold, Gate, Half, Parallel, and Z-Fold

Fold Guide

Fold Description
Accordion Panels fold in alternating directions like a fan, making this format useful for maps, timelines, schedules, and step-by-step information.
Barrel Panels fold inward one over another in the same direction. This format is also commonly called a roll fold.
Trifold A familiar letter-fold format with three panels that fold inward to create six organized sections for company information, services, menus, and promotions.
Gate Two outer panels fold inward toward the center, creating a dramatic reveal when the brochure is opened.
Half A single fold creates a simple book-style brochure with four pages that are easy to read and organize.
Parallel The sheet folds in half and then folds again in the same direction, creating additional panels while keeping the finished brochure compact.
Z-Fold Two folds run in opposite directions to form a Z shape, allowing each panel to open and function independently.

Fold Style Reference

Not sure which fold is right for your project? Use this reference guide to compare common fold styles and see how the panels are arranged.

Brochure fold style reference guide showing half fold, trifold, Z-fold, gate fold, accordion fold, double gate fold, parallel fold, French fold, and barrel fold diagrams

Material Options

Stock Best For
100# Gloss Cover A heavier coated stock with a polished finish, premium feel, and strong color reproduction for image-rich designs.
100# Smooth Cover A heavier, non-glossy stock with a clean and refined appearance for professional or text-focused brochures.
100# Gloss Text A flexible coated text stock that folds well and produces vibrant color for general marketing brochures.
32# Text A lightweight, uncoated stock with a natural feel that works well for economical or high-volume handouts.

Print Options

Option Details
Full Color Front & Back Full-color printing on both sides of the flat sheet, giving you maximum content space across the finished brochure.
Full Color Front Only Full-color printing on one side of the flat sheet; the reverse side remains unprinted.

Quantities

25, 50, 100, 150, 200, 250, 300, 400, 500, 750, 1,000, 1,500, 2,000, or 2,500 brochures

File Setup

  • Accepted file formats: Print-ready PDF or high-resolution JPG
  • Resolution: 300 dpi at the final printed size for raster images
  • Color mode: CMYK
  • Include 0.125" bleed on every side when artwork prints to the edge
  • Keep text, logos, QR codes, and other important content at least 0.125" inside the trim edge and away from fold lines
  • Create artwork at the flat, unfolded size
  • Use the template for your selected size and fold so panel widths, fold lines, bleed, and safe areas are positioned correctly

Artwork Setup Tips

If Your Design... Set Up Your File Like This
Has photos, colors, or graphics that touch the edge Extend the artwork 0.125" beyond the trim line on all sides so it prints cleanly to the finished edge.
Has a white border around the design Bleed is not required when the background remains white. Build the border into the artwork and make it wide enough to allow for normal trimming variation.
Contains text, logos, or QR codes Keep all important content at least 0.125" inside the trim edge and avoid positioning critical information directly on or too close to fold lines.

TEMPLATES

Brochure Templates

Download the template for your flat size and fold type. Templates include bleed, trim, safe zone, and fold line guides with correct panel widths pre-configured for each fold style. Always build your artwork on the correct template — panel widths vary by fold type and a wrong setup will result in content being cut off or folding incorrectly.

11" × 17" Flat

Size Fold Type Download
11" × 17" Accordion Fold Coming Soon
11" × 17" Double Gatefold PDF JPG
11" × 17" Vertical Half Fold PDF JPG
11" × 17" Horizontal Half Fold PDF JPG
11" × 17" Trifold Outside PDF JPG
11" × 17" Trifold Inside PDF JPG
11" × 17" Z-Fold PDF JPG

8.5" × 14" Flat

Size Fold Type Download
8.5" × 14" Accordion Fold PDF JPG
8.5" × 14" Double Gatefold PDF JPG
8.5" × 14" Vertical Half Fold PDF JPG

CUSTOMER QUESTIONS

Brochures — Frequently Asked Questions

What brochure fold types are available?

We offer accordion, barrel, trifold, gate, half, parallel, and Z-fold brochures. Each fold organizes information differently, so the best choice depends on your content and how you want readers to move through it. For help choosing, call 856.845.2234 or email quotes@belliaprinting.com.

What brochure size should I choose?

We offer brochures in three flat sizes: 8.5" × 11", 8.5" × 14", and 11" × 17". The 8.5" × 11" size is a popular choice for company brochures, service guides, and general marketing. The larger sizes provide more room for photographs, maps, menus, schedules, product information, and detailed content.

How do I make sure my brochure folds correctly?

Use the template for your selected flat size and fold type. Folded brochures do not always use equal-width panels, so the correct template helps ensure that panels nest properly and important content does not cross a fold line. Include 0.125" bleed when artwork prints to the edge, and keep text, logos, QR codes, and other important information at least 0.125" inside the trim edge and away from folds.

How do I make sure my brochure panels are in the correct order?

Download the template for your selected size and fold. It shows the correct outside and inside panel arrangement so the brochure reads properly after folding. Before submitting your artwork, print a reduced test copy on plain paper, fold it by hand, and confirm that all panels appear in the intended order and orientation.

How does Bellia help reduce cracking at the fold lines?

We may score heavier cover stocks before folding to create a cleaner crease and help reduce surface cracking. Avoid placing important text directly on fold lines, and keep in mind that very dark or heavy ink coverage across a fold may show some wear when the brochure is opened repeatedly.

What brochure paper stock should I choose?

100# Gloss Text is a flexible coated stock that folds well and produces vibrant color for general marketing brochures. 32# Text is a lighter, uncoated option suited to economical or higher-volume handouts. For a heavier and more substantial brochure, choose 100# Gloss Cover for a polished coated finish or 100# Smooth Cover for a clean, non-glossy appearance.

Can Bellia print brochures on both sides?

Yes — we print brochures in full color on one side of the flat sheet or on both sides. Printing on both sides gives you the most space for inside and outside panels, while front-only printing leaves the reverse side unprinted.

How do I prepare my brochure artwork for the best print quality?

Prepare your artwork in CMYK color mode and submit a print-ready PDF or high-resolution JPG. Use original images at approximately 300 dpi at the final printed size, and avoid enlarging small images, screenshots, or graphics copied from websites. RGB artwork must be converted for printing and may shift in appearance, so carefully reviewing colors and image quality before submitting your order helps produce the best possible result.

What file formats does Bellia accept?

We accept print-ready PDF files and high-resolution JPG files. PDF is preferred for brochure layouts because it preserves text, graphics, panel placement, and fold positioning. JPG artwork should be approximately 300 dpi, prepared in CMYK color mode, and built at the full flat, unfolded size. Include 0.125" bleed on every side when backgrounds or images print to the edge, and use the correct fold-specific template to position panels and fold lines accurately.

How do I make sure my brochure is correct before it prints?

Before your order moves into production, you’ll review your uploaded artwork and check a confirmation box verifying it’s correct. Carefully check spelling, contact information, panel order, fold placement, images, QR codes, and other layout details before submitting to make sure everything is accurate.

Can brochures be mailed without an envelope?

Yes. Depending on the brochure size, fold style, paper stock, and USPS mailing requirements, Bellia can prepare brochures as folded self-mailers that are addressed and mailed without an outer envelope. We can help determine whether your brochure format qualifies for self-mailing and provide mailing list processing, variable recipient addressing, tabbing or sealing when required, postal preparation, and mailing services.

Can Bellia help with brochure direct mail campaigns?

Yes. Brochures can be ordered as standalone marketing pieces or produced as self-mailers for a direct mail campaign. Bellia can process your mailing list, print variable recipient addresses, prepare brochures according to USPS mailing requirements, apply tabbing or sealing when required, and deliver the finished mailing to the USPS. We can also help determine the best brochure size, fold style, paper stock, and mailing format for your campaign.

Can Bellia design my brochure if I do not have artwork?

Yes. Bellia’s in-house graphic design team can create a professional brochure from your logo, brand materials, photographs, written content, rough ideas, or a completely new concept. Learn more about Bellia’s graphic design services.

Have questions about brochures or need a custom design? We’d love to help.

Call 856.845.2234 Ask About Design Services